BriefBlaster
Publishing infrastructure

Launch a publication people actually trust.

BriefBlaster turns a few sentences about your niche into a complete editorial operation — writers, sources, voice, brand, and a daily AI pipeline that researches, drafts, edits, and publishes. On your domain. In your name.

Built on a publishing pipeline already running in production.
One engine · every kind of outlet
The Ledger RoomFinancial crime
Inside the recovery-scam networks targeting fraud victims twice
Live · 7 stories today · daily brief sent
SwitchgrassRegenerative ag
The carbon-credit math that's quietly reshaping crop rotation
Live · 4 stories today · 1,930 subscribers
TarmacAviation brief
Why the regional-jet shortage just became a Q3 earnings problem
Live · 5 stories today · posted to LinkedIn
~10min
From sign-up to your first published story
1engine
Unlimited outlets, each on its own database and domain
8stages
Research to distribution, running on autopilot
100%
Your brand, your domain, your editorial standards
The old way doesn't scale

Standing up a credible outlet used to take a newsroom.

Hiring editors, wiring a CMS, defining a voice, finding sources, building a brand, keeping a daily cadence — months of work and real payroll before a single reader shows up. BriefBlaster compresses all of it into an afternoon.

Editorial setup

From months to minutes

Categories, writer personas, screening criteria, and house style are generated from your description and ready to edit — not built from scratch.

Daily operation

From a team to a pipeline

Research, drafting, editing, fact and legal review, images, and distribution run every day without anyone clocking in.

Per outlet

From a template to a brand

Every outlet gets its own look, domain, voice, and isolated data. Run one publication or fifty — none of them look alike.

How it works

Describe your beat. Launch by the afternoon.

No CMS to configure, no prompts to write, no engineers to brief. You answer plain-language questions; the platform assembles the rest and hands it back for your sign-off.

01

Describe what you cover

Tell us your subject, who reads you, and how it should sound — a few sentences, in your own words. Pick a starting archetype if you'd like a head start.

02

The engine builds your operation

Categories, writer personas, screening rules, source list, brand, and every editorial prompt — generated to fit your niche and assembled into a working publication.

03

Make it yours

Rename sections, tune each writer's voice, set your colors and fonts, and add or drop sources in a clean editor. No technical interface, no jargon.

04

Launch on your domain

Point your domain, go live, and the pipeline starts immediately under the publishing rules you chose.

05

Stories start flowing

Within minutes your first pieces are researched, written, edited, illustrated, and published — then delivered to subscribers and social.

→ first content live in 5–10 minutes
The engine

Eight stages, running every day, under your rules.

The same battle-tested pipeline powers every outlet — from finding the story to putting it in front of readers. You decide how much runs on autopilot.

01

Ingestion

Pulls your sources on a schedule and queues everything new for review.

02

Screening subject gate

Scores each item against your beat and discards what doesn't belong.

03

De-duplication

Recognizes the same story across sources so you never run it twice.

04

Drafting two-pass

Builds structure, then a cinematic edit — in the assigned writer's voice.

05

Quality & legal review

Checks claims, tone, and risk before anything is cleared to publish.

06

Cover image

Generates an original editorial image matched to the piece and your brand.

07

Publishing your rules

Manual review, auto-on-pass, score threshold, or trusted-source — your call.

08

Distribution

Daily newsletter to subscribers and posts to your social channels.

Editorial quality

Automated doesn't mean unaccountable.

Readers can't tell how a story was made — only whether they trust it. BriefBlaster is built so the answer is yes: real voice, real review, real control, every time.

Review before it ships

An AI quality and legal pass checks every draft for accuracy, tone, and risk. Nothing reaches readers until it clears the bar you set.

A real voice, kept consistent

Define writer personas with their own byline, perspective, and style — and the pipeline holds that voice across every story they file.

You set the publishing bar

Hold everything for manual review, or auto-publish only above a quality score, or only from trusted sources. Tighten or loosen any time.

Your brand, not a template

Your name, colors, fonts, and domain — every outlet looks like its own publication, with social cards and newsletters to match.

Sources you control

Curate your source list and score each one. Trusted feeds carry more weight; the rest still go through full screening.

Every outlet, fully isolated

Each publication runs on its own database and storage. One outlet's data, costs, and content never touch another's.

Built for any beat

If it has a readership, it can have an outlet.

A few of the publications you could be running by tonight — each with its own voice, brand, and audience. These are illustrations of the range, not a customer list.

The Ledger Room
Financial crime
Scams, enforcement, and investor protection.
Switchgrass
Regenerative ag
Soil, carbon markets, and the new farm economy.
Tarmac
Aviation
Fleets, routes, and the business of flying.
Night Shift
True crime
Courts, investigations, and the case files.
Vital Signs
Health policy
Recalls, coverage fights, and the cost of care.
The Floor
Manufacturing
Supply chains, automation, and industrial labor.
Mainframe
Enterprise tech
Cybersecurity, infrastructure, and vendor moves.
Counsel
Legal & compliance
Case law, regulation, and what changed this week.
Your outlet, live today

Describe your niche. We'll build the newsroom.

Sign up, answer a few questions, and watch your first stories publish before the afternoon is out.